SMAY Design:: Weird Mojo

Designer, artist and founder of SMAY Design, Phil Yarnall, knew from the first time he listened to the Clash’s London Calling that he wanted to design album covers.  Twenty or so years later his designs range from The Velvet Underground and Jimi Hendrix to Ween and ACDC.

Yarnall’s workspace is like an oddity museum with piles of visual artifacts including vintage album art, shrunken heads and other weirdness.  Always playing, his personal soundtrack includes music from Elmore James and Funkadellic to the Ramones and The Replacements.  Additionally, his collection of vintage Wacky Packages, MAD Magazines, 60′s psychedelia posters, vintage girly magazines, street graffiti and his kids’ drawings all combine to fuel Yarnall’s creative mojo.

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SMAY DESIGN is part of the 20th Anniversary of The Alternative Pick :: Deck Edition.  To see more of Smay’s work go to his website and Altpick page.

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Zave Smith Captures the inTangibles

“Sometimes I feel that I do my best work when I don’t give a damn.”

The reason, perhaps, why he gets assignments with these types of direction “Come down to Mardi Gras for a week and see what happens.”

Exuberant and poignant, philosophical and passionate, Zave Smith’s photographs capture the tangible pleasures and tactile experiences of life in close-up. Raised and trained in the Midwest, now working out of Philadelphia and New York, Zave has a special feeling for personality that suffuses his work.

Making pictures that make him smile. Not a bad criterion. For a photographer. Taking a huge greedy gulp of life.

“Kill the concept and create a killer photograph.” Sincerely, Zave Smith.

Altpick’s selects from Zave’s portfolio:

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See more on Zave Smith’s portfolio website and Altpick.com page.

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The Incredible Power in a Moment

2012 Edward Gajdel

Edward Gajdel is considered by many to be Canada’s preeminent portrait photographer.  His portfolio spans 35 years and includes icons in the worlds of politics, business and entertainment.  His work has been published in scores of prestigious photography journals and magazines.   We are honored to have Edward be a part of the 20th Anniversary of The Alternative Pick- Deck Edition.

2012 Edward Gajdel

“A portrait is great when it reflects something nobel.  There is incredible power in a moment and a photograph is incredible evidence of that.”   As Gajdel moves to bring the tools of sound, stills and motion together, he taps into a deeper, richer experience of the his subject’s persona.  Evolving the idea of The Portrait; the process, the meaning and it’s relevance today, Gajdel’s essence of his work is renewal.

See more of Edward Gajdel’s work on his website and Altpick page.

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The 20th Anniversary Edition :: The Alternative Pick Deck

Celebrating it’s 20th Anniversary, The Alternative Pick proudly presents the 4th edition of the Altpick Deck.  Created specifically for the Creative Buyer, this promotional marketing tool is a favorite for locating the finest commercial illustrators, photographers, and designers in our industry. Over the next few weeks we will be featuring each of the participating artists.  Today we begin with a gallery of the entire Deck.  Love to hear your feedback!

Photographed by Walker Esner

Designer of the Alternative Pick Deck packaging: Clare Ultimo

The artist included in the Deck are:

Photographers: Gina Binkley, Blair Bunting, CJ Burton, Bryan Cole, Kyle Dreier, Edward Gajdel, Tim Gilman, William Hawkes, Dana Hursey, Scott Lowden, Kent Miller, Tadd Myers, Lennette Newell, Bob Packert, Simon Puschmann, Frank Schott, Chris Sembrot, Kevin Steele, Zave Smith, 33Photo, Jeff Von Hoene, Hemali Acharya Zaveri,

Illustrators and Designers: Sergio Baradat, Tim Butler, Robert Carter, Kevin Dresser, Daniel Fishel, Guyco, Takahisa Hashimoto, Viktor Koen, Lacko Illustration, Tansy Myer, Ken Orvidas, Chris Roth, Arlen Schumer, Smay Design, Mark T. Smith

Art Directors, Creative Directors, Art Buyers and Photo Editors are eligible for complimentary copies. Please contact us via email (altpick@altpick.com) or if you would prefer, contact us by phone at (212) 675-4176.

Alternative Pick Deck on Altpick.com

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Honest, Raw Punk Rock Images for Baltimore City Paper

by Daniel Fishel

Copyright Daniel Fishel

When I left high school, all I drew was punk rockers. It’s funny that seven years later, I would get asked to draw one for Joe over at Baltimore City Paper. Joe was kind enough to let me draw the hand lettering on the cover illustration to go along with the interior illustration for the paper.

Copyright Daniel Fishel

These images were created in less than 24 hours which is something I prefer over one-two week deadlines. Mostly because the pressure of a tight deadline loosens me up, and creates a more honest, raw image.

Copyright Daniel Fishel

The article is about a young man who identifies himself as a punk rocker after moving from Harlem (where he attended a private school) to Baltimore (where he attended public school for the first time). The art direction was to show him post-discovery as a mohawk wearing punk, opposed to him in his ‘good clothes’. This was a fun set of images to work on.

See more of Daniel’s work on Altpick.com and his website.

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Landry Major Shoots the I Ride I Recycle Ad Campaign

Copyright Landry Major

Landry Major shot legendary skateboarder Mike Vallely for the “I Ride I Recycle Ad Campaign, An Art of Board Movement”.  The national grassroots skate deck recycling movement main mission is to protect the environment by keeping broken skateboard decks and manufacturer wood waste out of the landfills. Some of the solutions are to reuse wood waste, broken decks, manufacturer scraps and irregular and unusable boards to create wall and surface tile.

A worthy movement with lots of positive and sustainable solutions.

See more of Landry Major’s photography on her Altpick page and website.

Check out the I Ride I Recycle website.

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ICON7 :: A Personal Recap

ICON7 in Providence, Rhode Island started out with a blast!  RISD’s New Orlean’s style band came out  with some great sounds to kick off the conference.

RISD Band

I met up with my good friend Julie Lieberman from SCAD and Marshall Arisman for some great conversation about the industry.  Later in the day Marshall and David Porter from RISD had a very stimulating debate, “To MFA or Not to MFA”.  What were your thoughts?

Julie Lieberman (SCAD), Rebecca Bedrossian (CA), Marshall Arisman, Jo Ann Miller (Directory of Illustration)

The Rhode Show Bazaar Marketplace was packed with visitors checking out all of the wonderful work.  Whitney Sherman is displaying her limited line of dishware.

Whitney Sherman at the Rhode Show Bazaar Marketplace

Arlen Schumer, king of comic book art, meets another legend and Arlen’s idol Matt Groening.

Arlen Schumer and Matt Groening at the Rhode Show Bazaar Marketplace

Otto Steininger signs his beautiful prints of his iconic images.

Otto Steininger at the Rhode Show Bazaar Marketplace

Julie is pleased to meet Mr. Furturama himself.

Julie Lieberman (SCAD) and Matt Groening

Illustrator and member on Altpick.com Kristy Caldwell!

Kristy Caldwell at The Rhode Show Bazaar Marketplace

There were a lot of reasons to be at ICON, but this topped it off!  Lynda Barry and Matt Groening talking.  Yes, just talking on stage about their friendship, life and art.  It was an inspiration and a huge motivation to always push the envelope.

Lynda Barry and Matt Groening on Stage

All of these photos are blurry 🙂 but you get the idea!

See you at ICON8 – 2014!

by Maria Ragusa-Burfield  – altpick.com

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Lennette Newell : : Animal Purrfection

Copyright by Lennette Newell

Back in 2006 Altpick.com interviewed photographer and animal lover, Lennette Newell, about how she grew up surrounded by animals and how she got her start in photography, including some of her early challenges. Six years later it’s time to learn more about how Lennette produces these extraordinary images. In our dialogue, Lennette’s answers returned regularly to the relationship, the interpersonal communication. There are things that, perhaps, all of us could learn from, in her working with animals.

Lennette Newell riding her horse Red (Romando).

AP: I’d like to know more about your experience working with animals.

My reverence for nature evolved while growing up on the high plains of Western Nebraska, a daughter of a large animal veterinarian and cattleman. Horses, cattle, dogs, cats, peacocks and a pet skunk were an integral part of my childhood. I could probably ride a horse shortly after walking and horses became a wonderful outlet to my life. Encouraged by my father I became a keen observer of animal behavior. I became the connection with the wild animals brought into the hospital. I had the intense curious interest in connecting to gain their trust so they could be treated and often spent nights with them in hopes of a healthy outcome. I was not only a nurse but also a soul mate in a sense, oftentimes struggling with why the animals were there in the first place. Didn’t other people see what I saw, felt?  Who would set a trap for a fox, can’t we live in harmony? I gained life lessons by these many experiences in my ability to read and adapt to animal behavior.

It is this sense of place and experience that has forged the look of my animal portraits; I try to emphasize their innate physical and emotional honesty.

Copyright Lennette Newell

Are there any animals you would prefer not to work with?

No, I would love to shoot all animals and consider every opportunity a privilege.

What animal haven’t you worked with yet that you would really like to?

Komodo Dragon

Has it ever become impossible to work with an animal during a shoot? If so, why?

I take great care in researching the challenges required for maintaining the subjects comfort zone.  The environment is then carefully orchestrated to invite a positive outcome.

Copyright Lennette Newell

You don’t just shoot animals alone. In much of your work there are humans present. What are the challenges of shooting a model with an animal?

If the animal is domestic it is easier, careful consideration is given to talent if they own a pet, if not, sometimes we bring in pets for casting to see how individuals will interact.

If the animal is exotic it takes more conversations, meetings, castings to find the right connection, as with Paulo the male painted like a baboon who posed with the baboon. It was his childhood dream to be a baboon. He is also a dancer, which enabled him to give us such wonderful, graceful shots and to sit in unison with the baboon.

Copyright Lennette Newell

How is that different from shooting just the animal? What is necessary to help make their relationship work on film?

Anytime you are working with more than one subject in an image you want there to be a genuine connection so it relays the emotion or message you are trying to convey.  As noted above, due diligence in casting is key.

Ani-Human – Copyright by Lennette Newell

Do you ever do composite prints from separate sessions to get the model and the animal together in the image?

Yes, in some instances I do this, especially with the exotics. I also have a new personal series with birds that will all be composites. For example, the white tiger jumping over the body painted white tiger is a composite. While Jasmina and the white tiger would have been happy to do this in one shot, the white tiger would have had trouble concentrating on leaping without proper prep. He would have thought what a wonderful playmate.

I do shoot many of my shots in one shot to capture the true emotion. The cheetah ani-human images are all one shot as are most of the ani-human series.

There is careful consideration given to the images that need to be captured in two shots, angle, light, etc.

What was your most challenging animal shoot to date, with or without a model?

I feel comfortable in situations with complex elements and emotions. Maybe it comes from my childhood nurse training (as I call it);  remaining calm, assessing the situation and reacting accordingly are very relevant when working with animals.   The simple looking straight on shot of a dog’s face; with eyes that display intelligence, engery and emotion requires that I supply that energy and emotion while she/he remains still for the ‘wow’ portrait I do for many packaging assignments.

Copyright by Lennette Newell

What is the longest you had to work with an animal to get your shot.

With animals and kids, it is essential to understand the time you have before you start the day. They can only give so much and then it will be senseless in forcing the situation. I always use a backup if possible or other means to have set/light ready so the talent is fresh and ready to go when they hit the set and we are in fire mode as well.

I assume some animals can’t come to your studio to be photographed. What is the most unusual place you had to go to, to shoot an animal?

While I have gone to zoos, sanctuaries, farms, etc.,  I believe one of the more out of the ordinary shoots was photographing a sea turtle for a Nintendo project. I connected with the organization Pro Penisula, now part of the Ocean Foundation for their expertise input.

They capture sea turtles during certain times of the year, in the Gulf of Baja California, to tag them for migration and health data; and were happy to let me photograph a sea turtle with Grupo Tortuguero. Chuy was my experienced conservation specialist and guide.

It was most exciting as we went out very late (after dark) to set the net via a row boat and then went out early to see if any had accumulated.  It was most exciting, as they had caught a large turtle that was untagged, this made Chuy’s day, too. I only had a few minutes to shoot the captured adult (which I got to name), as they did not want him to be stressed. The trip was magnificent all the way around, learning about the Pro-Pensula’s mission and working with local people who tirelessly work for the conservation of sea turtles; nice to give back as well.

Copyright by Lennette Newell

During an assignment, what animal encounter gave you the most satisfaction, as to having established a relationship between you?

I feel very fortunate to have experienced many wonderful encounters!  Suzy, an extremely intelligent, gentle, very large African elephant; the black leopard on location with whom I came very close to being too close.    A memorable assignment for Eukanuba involved photographing dogs with distinguished accomplishments; including, Arras, a smart fiercely loyal German Shepard police dog in Ohio and Bella, the personable Australian Shepard in California, who helps teach children the joy of reading via sign language.

In conclusion I would like to ask, “What has working with the animals taught you that you now apply to some other part of your life”?

Lennette Newell and White Tiger

Many of the species I have photographed are rapidly becoming extinct, primarily as a result of human population growth and the resulting environmental degradation.

The pressure on wildlife in many countries for human survival is enormous. Modern global domestic livestock production requires energy, water and habit destruction that is unsustainable.

To be part of the solution I try to minimize my  impact on the environment by eating lower on the food chain. I support wildlife and habitat advocacy groups and when my schedule permits, foster cats and dogs for Animal Rescue Foundation.

Interview by our Italy correspondent, Carol Schultheiss in Cavallini.

See more of Lennette Newell’s work on her website and Altpick.com.

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Hill Holliday’s Rebranding ‘Sweat the Small Stuff and Big Stuff Happens’

  • Agencies are brands, too.
    Really.
  • So Hill Holliday took a good hard look at the people, the hallways, the coffee mugs and business cards. Basically every touch point of our brand.

    And they gave them a makeover. More like an extreme makeover. With a new look, tone and personality that’s confident. Contemporary. And even some things that don’t begin with the letter “c.”

  • Wherever Hill Holliday’s employees go — to the mailroom, the coffeemaker, even the bar around the corner, it’s a branding opportunity. So they created a whole bunch of things – from stationery and thumb drives to notebooks and Chuck Taylors – that our employees would not only covet, but share and show off.
  • And that’s just what happened.
  • Check more from Hill Holliday on their website.
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Zave Smith’s “Serving New Dishes”

 

By Zave Smith

Often our best work is produced in between. Suddenly we have a moment. Suddenly we have a bit of space between our client’s projects. A model calls wanting to shoot, a book read on an airplane leaves a lasting impression.

Copyright Zave Smith

“The Night Circus” by Erin Morgenstern is a novel about a circus in the late 19th century. The world Morgenstern created in this novel was a world I loved visiting. In Morgenstern’s circus, ascetics were as important as daring.

Copyright Zave Smith

Yandea, my subject, is beautiful, smart and knows her art history. On the phone she mentions she has a black and white dress, she mentions that she does not have a car so we are going to have shoot near her home, she also mentions that there was a small carnival a block away. With visions from “The Night Circus” in my head I drove out to Reading.

Copyright Zave Smith

Sometimes we shoot with a game plan and with a layout in hand. Other times we just go into the visual kitchen with various ingredients to see if we can cook something for supper. My shoot with Yandea was a box of flour, a quart of milk, an egg, some chicken and a few different unlabeled jars of seasonings. When I looked at her outfit I thought, “let’s paint her face in black and white.” When I saw an empty field near her home, I grabbed a hula-hoop. Yandea also wanted to shoot in a colorful peasant dress so over to the Carnival we went, dress on, searching for the fun.

Copyright Zave Smith

The next day when looking over the images, I knew that I had some interesting stuff but the images felt flat. For a week I played with the post processing trying different color palettes to balance my vision of fantasy and reality, of beauty, fun and the sadness that I felt while shooting. It took me a week of walking away and walking back to my desk to find the right visual seasonings that made a plate of ingredients into a photograph.

Copyright Zave Smith

It’s time to head back to the airports. It is time to fulfill my client’s dreams. In this day of shrinking budgets and invisible clients the only way to become visible, and to keep our phones ringing, is to serve new dishes. New dishes are not born during the rush. They are born during the times in between.

Copyright Zave Smith

To see more of Zave Smith’s work go to his website and Altpick page.

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