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Tag Archives: mma
Bad Boy Becomes Good. An Identity Crisis.
A Global PowerHouse Suffers An Identity Crisis We all knew The Bad Boy Club from the 80’s Action Sports Industry. Times have changed and so did this brand. The license for BAD BOY in the U.S. had been dormant for … Continue reading
Posted in Design
Tagged 13thfloor, apparel, bad boy, brand identity, brazil, gear, japan, logo, mixed martial arts, mma
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