Tag Archives: brand identity

Bad Boy Becomes Good. An Identity Crisis.

Posted on February 28, 2012 by altpick connects

A Global PowerHouse Suffers An Identity Crisis We all knew The Bad Boy Club from the 80’s Action Sports Industry. Times have changed and so did this brand. The license for BAD BOY in the U.S. had been dormant for … Continue reading →

Posted in Design | Tagged 13thfloor, apparel, bad boy, brand identity, brazil, gear, japan, logo, mixed martial arts, mma | 2 Comments

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Tag Archives: brand identity

Bad Boy Becomes Good. An Identity Crisis.

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