Culture Mix:: A visit with Veronica

Written by Italy Correspondent and Artist Carol Schultheiss in Cavallini.

Culture is a big playing field with lots of different aspects, Here in Italy, I love finding and exploring the overlaps. This one includes wine, design and a reclaimed quarry.

During the VinItaly Fair in Verona I met an engaging young woman, Veronica Tommasini. Her family has a vineyard and a new cantina in the hills northwest of, and overlooking, Verona. We met at an event where she received her Masters Degree diploma in Packaging and Wine Communications From the University of Verona

 I recently visited her at the family cantina.

We traveled up a winding narrow road with sharp turns where cars had to stop, half pulled into side roads, to let other cars pass, classic Italian countryside driving. We kept our eyes out for the name Piccoli and were almost ready to turn back, when; there it was, perched high on a hilltop. And what a surprise, the new and modern building with clean lines was built, inserted into the rock face of an abandoned quarry! Talk about recycling! They told me that the surrounding stone walls are also good for the aging wine; keeping it in nature and helping to maintain the stable temperature.

 The new cantina is the indicator of the family’s new activity. While they have long had vineyards, the grapes were sold to other producers. They have only recently entered into wine production; their first bottles came on the market in 2007. The business is small, producing a bit more than twenty thousand bottles a year. And this is where they want to be: a niche producer, creating special, quality products.

Back to Veronica. Her first love was/is design. She got her degree in design at NABA (Nuova Accademia di Belle Arti) in Milan, where she studied under the president, Alessandro Guerriero, a leading Italian figure in design and architecture. Her areas of interest were fashion, textiles and interior design. But after school, she got lured into running the commercial aspect of the families wine business. She hasn’t, however abandoned her design interests completely. She still finds ways to utilize her first love. She has designed the company’s logo, a rose design created as homage to her mother, the inspiring presence and name behind the cantina. She has also designed the wine tasting area. These rooms are frequently subterranean and almost always traditional; rock or brick vaults with massive wood details. Here the room is on the second floor with sweeping views of the hillside through the enormous glass windows. Veronica has chosen to create a clean white space with silvery details. The result is open and fresh and allows you to really see, examine the color of the wine in your glass.

The color of wine is very important to wine culture, and here there are creative surprises. One of these is their garnet (or rose petal) colored spumante. Created to support the other reds the cantina produces, Valpolicella and Amarone, it’s a tasty wine with an unusual and beautiful color. And it’s already in demand. While it’s suggested as an antipasto or pizza accompaniment, two local Japanese catering chefs have decided it is their preferred wine to serve with raw fish. The unusual festive color will clearly add to the spirited atmosphere of any occasion where it is served.

Another wine, a special mix has balsamic tones present. I was told that the pinewoods, bordering the part of the vineyard where those grapes grow, impart this flavor. I had no idea that perfumes carried on the wind could actually change the flavor of the grapes and the wine made from them. I thought it had to do with the soil. My respect for the complexity of wine creation as an art is growing.

So this was my outing: nature, design, recycling, something old, something new. Italian culture with its many facets and in the center, a modern Italian woman.

The wines, at this moment, are not exported to the USA, but you can go to the website below for a vicarious visit to the cantina and the hillsides outside Verona.

Photography by Carol Schultheiss in Cavallini.

Piccoli Wine: http://www.piccoliwine.it

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Duggal Works with Artist Jessica Lichtenstein for Scope Fair

Chessa Ferro at Duggal worked with artist Jessica Lichtenstein to create several pieces for Scope Art Fair and Gallery Nine5. Lichtenstein uses hyper-sexualized Japanese figurines in her work to entertain and give the figures a deeper meaning.

 

Duggal created lightboxes and large plexi pieces for the artist. For the plexi pieces, the prints were mounted to layers of custom cut, thick plexi and attached to a backer. The plexi pieces were laser cut to size with bevel edges and polished with diamond router bit. Plexi braces were adhered to the the plexi pieces (plexi to plexi bond is the strongest bond there is) to support close to 500 lbs. Check out the photos below!

To see more of Jessica’s work CLICK HERE

For more information about this project please e-mail Chessa Ferro at chessa@duggal.com.   See more artists’ work on Duggal’s website.

Written and photo credits by the Duggal Team

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Robert Carter’s ‘Tug of War’

Alberta Venture magazine  commissioned Robert Carter to illustrate the “tug of war” between the Alberta Provincial government and the Federal government regarding the oil sands and how they will be regulated. The piece was completely painted in PhotoShop CS5.  Kim Larson from Alberta Venture magazine was the art director.

Robert’s piece not only won 1st place in the Illustration Single category in The Altpick Awards, but also was selected for American Illustration 31.

Congratulations Robert!

To see more of Robert Carter’s work go to his Altpick page and his website.

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Infinite Jest – Cracking Two Skulls with One Stone

by AMD about Lacko Illustration

As the New Year approached, I found I had some unfinished business left to tackle.  One was the AltPick Deck of Cards artist’s promotion project and the other was the Brooklyn Art Library 2012 Sketchbook. My deadlines for both works were fast approaching and I wanted to create new artwork rather than reformatting existing designs.

The deck of cards took priority because it is a personal financial gamble designed to inspire new clients. AltPick.com curates a limited collection of cards that feature the works of selected artists in illustration, photography and design. Used for promotional purposes, the decks are sent to design firms, art directors and art buyers who use the cards as a reference for hiring freelance artists like me. I definitely needed my 2012 Trump Card!

I used the “Deck of Cards” as the inspiration for the artwork and created a visual pun on the Joker in every card deck. I wanted to create a Shakespearean skull like Hamlet’s Poor Yorick, the dead jester whose skull inspires the famous Act 5 soliloquy – a fellow of infinite jest. 

The basis for all my artwork starts with hand drawn sketches that I use as templates for vector art. Each of my sketches gets scanned and then filed away as reference.  After sketching too many skulls, I was at a loss for picking a favorite. As I lined up the skulls on the table to figure out which one to choose or how I could squeeze them all onto the card, the idea hit me –

“Trask-Radio! Trask-Radio!” echoed in my head.

For those of you who did not spend the late 80s watching movies like “Working Girl,”  Trask-Radio is something my wife says all the time when she has one of those EUREKA moments. She’s referencing the moment in the movie when a random notion inspires a major solution. Totally corny? Yes. But at my house, it means somebody is going to win…

With all my jokers in a row, I decided to develop the skull sketches from my AltPick deck and use them for the Brooklyn Art Library 2012 Sketchbook Project.

After selecting the best of the remaining skull sketches for the Sketchbook Project, I transferred them to the Scout sketchbook (provided by the Art Library) and enhanced my graphite pencil sketches with a variety of Faber-Castell color pencils, then Indian Ink and finished them with hand cut silhouettes. I wanted to take the sketches I so often use to create digital artwork and transform them with the illusion of motion. I needed to create a 3D pop-up animated flip book out of a 2D traditional paper medium.

My “Encyclopedia of Heads” will be the first in a series I’d like to create for the Brooklyn Art Library. In the back of the sketchbook I’ve asked viewers to send me their photo holding the book so I can use their faces as inspiration for the second book in the series – “Encyclopedia of Faces…”

Both the “Infinite Jest”playing card and the “Encyclopedia of Heads” sketchbook are Memento Mori, artistic reminders of our mortality that date back to antiquity.

The 20th Anniversary AltPick Promotional Deck of Cards is scheduled for release at the end of May 2012. The Brooklyn Art Library 2012 Sketchbook Project World Tour launched in Brooklyn, NY on April 14th-29th and ends in Melbourne, Australia November 10th-21st.

Check out Lacko’s Sketchbook on tour #S61289 and share your photos at http://www.arthousecoop.com/users/lacko For more information about Lacko’s Infinite Jest AltPick Deck Card or his illustrations: contact him at hello@lackoillustration.com / www.lackoillustration.com

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Build Your Business : Selina Maitreya’s Steps to Success

There are 3 areas no one discusses in business.  Yet these topics are key ingredients to your success. You are going to want to know them.

Join Selina Maitreya’s live free event on April 20th, 2012: Clarion Call 2012

Bringing together the people with the answer to the challenges of the modern commercial photographer,  illustrators, designers, animators or any business person can gain by Selina’s insight. Yes, we mean you.

Steps to Success will address a systematic host of issues that will help you advance, redirect and boost your career.  They’ll dig into topics like capturing the attention of agents, how to reposition your business and your brain, making yourself a lovable resource, ways to make your personal passion a profitable project and more…

. Discover the 3 steps that you must take to build a business that will thrive.

. Learn which attitudes you are unconsciously holding right now that are blocking you from success.

. Find out how to rid yourself of expectations that no longer serve you.

. Prosper from the information you learn and the changes you choose to bring into your life from this program.

. See your motivation grow and your efforts excel after shifting your attitudes and expectations.

For the first time ever, these experts will be all in one place at one time — and you can enjoy them from the comfort of your home or office.  They’re as close as your phone.

Selina Maitreya – The Wizard behind the curtain is a consultant who has been directing the Steps to Success for some of the industry’s top photographers for over 30 years.  She has spun her virtual Rolodex and dialed in seven amazing North American experts to join her on this latest Clarion Call.

Jodi Morrison – Senior Art Buyer, Global Creative Group, Starbucks Coffee Company Judy Hermann – Consultant                                                                                                                             Michael Grecco –  Photographer                                                                                                      Deborah Ayerst – Photo Agent                                                                                                                  David Harry Stewart – Photographer                                                                                                     Colleen Wainwright – Consultant                                                                                                     Scott Indermaur – Photographer

This is a life and business changing event.  Gain insight into passion-propelling, muse-motivating and financially-fulfilling inspiration and information for any photographer or artist at any level.  Anyone ready for the first step? We thought so.

Click here to register for this free event.

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A Little Back-and-Forth on Growing Your Illustration Business

Originally published in Agency Access’ “The Lab”, artist Daniel Fishel, shares some personal suggestions for artists, photographers and graphic designs alike.

Question: What are some dos and don’ts to consider when growing and managing my illustration business?

Being an illustrator takes a bit of navigating and structure to get your business off the ground or even to keep the gears greased to go the long distance. Here are a few do’s and don’ts that I feel will help illustrators successfully run their business based on my personal experience:

DO personal work

It doesn’t matter whether you’re new to the illustration business or have been managing an illustration career for years. It’s important to create work outside of the day-to-day client work to keep what you do fresh and to explore other ways of visually telling stories.

DON’T worry about making “marketable” work

This tip resonates more with younger artists breaking into illustration than artists who’ve been around the block. Make the work that you want to make and tell the stories you want to tell — the ones that keep you inspired and interested. If you’re a real fan of folklore and fantasy but make a series of lifestyle illustrations because it’s what’s “marketable,” art directors will see through the work and realize you weren’t happy making it. Making the work you want to make will show that you genuinely enjoy what you create. Your interests are more “marketable” and “profitable.”

The Business Lab   Illustrator Daniel Fishel   Growing Your Illustration Business 01 resized 600

© Daniel Fishel Illustration + Design

DO have a marketing plan

It’s important that you have a consistent approach to marketing your work. Lay out a plan to send out postcards and email blasts to keep art directors and art buyers in your loop. If art directors are in the habit of getting things in the mail from you on a regular basis, they’ll begin anticipating your promotions. It also keeps you fresh in their minds, especially when they need someone to work on something.

DON’T over-market yourself

Living in New York City, I see a lot of “cash for gold” advertising on TV. I sometimes walk past a place with a lot of signage about “cash for gold” and I get business cards/postcards on my way to the subway about “cash for gold.” This marketing plan is annoyingly persistent, to the point of me never wanting to get “cash for gold.” The same thing is true for illustrators. Sending an email blast every week to the same art directors will surely get your emails unsubscribed, whereas a better pace with your email blasts and postcard promotions will be better received.

DO create a blog and keep it updated

When you buy a DVD, sometimes you want to see the outtakes, the cast-and-crew commentaries and the process behind the film. Having a blog about your processes (how you came to the conclusion of making the pieces you create) is like the same thing. It shows that you care. And updating your blog regularly means you don’t have to update your website as frequently, because you have something connected to your website that’s always fresh.

DON’T be a jerk

Being a successful illustrator means putting forward a bit of ego to show that you have confidence in your work’s value. When your ego inflates into arrogance is when problems start to pop up. No one likes the illustrator who thinks he’s better than everyone else. So be confident, be humble, and most importantly be nice.

The Business Lab   Illustrator Daniel Fishel   Growing Your Illustration Business 02 resized 600

© Daniel Fishel Illustration + Design

DO set up meetings with art directors and other illustrators you admire

We live in a time when the illustrator’s relationship with art directors is distant because of the computer. It’s easier to promote yourself by sending a postcard or an email to an art director, but that won’t give them a sense of who you are. Also, there are a ton of illustrators who live in various cities and towns around the world. It wouldn’t hurt to reach out and connect with other creatives to talk shop and about what’s going on in their lives.

DON’T think a logo on a business card is your “brand”

It’s important to have a visual brand that crosses every aspect of how you present your business. A matching logo on your business card and website is only the shell of what it means to have a brand. A brand is what you do. For example, you can say “My name is Joel and I am an illustrator who makes evocative, multi-figurative works.” Or, “My name is Sarah and I am an illustrator who creates conceptual, fantastical drawings that draw from my personal experiences to solve your visual needs.”

DO follow art directors on Twitter

Following art directors/art buyers on Twitter creates a digital atmosphere where you can comment on things and share useful/interesting links. It’s one way to create a personable relationship over the Internet.

DON’T directly solicit art directors on Twitter

Keep in mind, Twitter is used to have an open conversation with readers. If you start to directly send links or images to art directors on Twitter, you’re more likely to annoy them then get them interested in what you do. Twitter is a tool to help you build a relationship with an art director. This doesn’t mean that you can’t Tweet about it when you finish something cool or post a blog update about it.

DO have a life outside of illustration

We often forget that our lives aren’t just illustrating 24/7. Experiencing life away from our desks and studios doesn’t just make us better artists, but better people. So get up, take a walk, try that new Thai restaurant down the street, get out of the city/countryside for a weekend, make new friends …

To see Daniel Fishel’s work go to his website and Altpick page.

To read more of Agency Access’ interviews and blog posts go here.

For more information on Agency Access’ services click here.

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Megan Piontkowski’s “Tiny Underdog City” Book Launch

Megan Piontkowski’s new artist’s book Tiny Underdog City: An Uncomprehensive Guide is a satirical guide book for her invented Tiny Underdog City.  The book refers to a body of work Megan created in 2006 collectively entitledTiny Underdog City and also includes autobiographical references as well.  Megan used as inspiration for this project her ambivalent feelings toward marginalization and outsiderness. For example, the book pokes fun at these ideas in the section about art in which the “Museum of Undiscovered Artists” has on display its permanent collection entitled “Art You Can’s See By Artists You Don’t Know”.   In the back of the book is a fold out map shows that all roads and places of interest lie on what would be considered in a conventional city to be the margins.  The introduction informs the reader that the first settlers of Tiny Underdog City did not want to be at the center of things, literally or metaphorically, so the city formed in this particiular way.

There will be a book launch and cocktail reception for Megan’s book on Saturday April 14th at 8pm at 75a 10th St 2nd fl. #7 in Brooklyn.  There you will be able to see one of the hand printed hand bound versions of the book as well as have the opportunity to purchase the paperback version. ** All paperback sold at the launch will also include a limited edition screenprint.** After the launch the paperbacks will be available for purchase on Etsy.

 See more of Megan’s work on her website and her Altpick page.

@UntamedEyebrows

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“Vigilante Vigilante: The Battle for Expression”

Theatrical marketing campaign for documentary film “Vigilante Vigilante: The Battle for Expression” is about several anti-graffiti buffers in the U.S. and the filmmakers attempts to find them and expose the irony/hypocrisy of their abatement obsession.

In their relentless attempt to stamp out graffiti, the individuals featured in the film have turned to illegally and destructively painting other people’s property. Art Director, Brian Lauzon, at design firm Rose/Pacific wanted to capture this irony in their campaign through a graffiti style and the iconic image of the elusive “Silver Buff” vigilante committing his “abatement graffiti.” Another layer of irony, was the ensuing controversy with San Francisco’s DPW over the film and it’s fan’s guerilla-postering of these movie posters throughout the city.

Rose/Pacific’s specialties include key art and theatrical design, branding, product development and packaging, as well as website design.  They provide the highest quality, cohesive design for companies, brands, artists, musicians, filmmakers and more.  The “Vigilante Vigilante: The Battle for Expression” posters won 2nd place in the Altpick Awards’ Design Series category.

To see more of Rose/Pacific’s work see their Altpick page and their website.

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“The ABCs of SVA” Posters by Viktor Koen

Steven Heller calls the SVA Subway posters “the jewel in the crown for any designer or illustrator, I call them “a full circle”.   After all, it  was one of these posters that got me to SVA, 72 years ago.

The process of designing the posters and finishing the 26 illustrations that compile a full alphabet was smooth but intense, since the time between concept approvals and finishing was short.

But “short” is something I know how to handle and after sending mechanicals, I had nothing to do but wait at a subway station for my poster to come in. The idea is simple, the messenger is the message. One of the virtues of illustrated type, to carry the message with it (or better, having the message impeded in it’s DNA), no matter what it spells. This virtue gives me the ability to communicate complex ideas in a clear and direct way.

Here, letters fused out of art making utensils (I photographed everything I had from the old days, including the contents of boxes that haven’t been opened for decades, but also  secret photo shoots in art stores and tools that SVA students at the MFA illustration program were kind enough to part with) formed a simple line that drove a complicated message.  Change your life by making art part of your vocabulary, one letter at a time.

To see more of Viktor’s work go to his Altpick page and his website.

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Kyle Dreier’s ‘Foodism’

Inspired by the Cubist art movement, Kyle Dreier created this series of images representing a four-course meal to be used for self-promotion and marketing materials.  This collection won 2nd place in the Altpick Awards photography series category.

“Projects like this start with a random idea and get worked out on paper—I’m kinda old-school about drawing thumbnails and seeing if an idea has merit. These images became collaborations with food stylists Whitney Kemp for #1 and #2, and Teresa Blackburn for #3 and #4. There’s nothing like working as a team, particularly when our brains seem to be so well connected.”– Kyle Dreier

To see more of Kyle Dreier’s work go to his Altpick page and his website.

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