Theatrical marketing campaign for documentary film “Vigilante Vigilante: The Battle for Expression” is about several anti-graffiti buffers in the U.S. and the filmmakers attempts to find them and expose the irony/hypocrisy of their abatement obsession.
In their relentless attempt to stamp out graffiti, the individuals featured in the film have turned to illegally and destructively painting other people’s property. Art Director, Brian Lauzon, at design firm Rose/Pacific wanted to capture this irony in their campaign through a graffiti style and the iconic image of the elusive “Silver Buff” vigilante committing his “abatement graffiti.” Another layer of irony, was the ensuing controversy with San Francisco’s DPW over the film and it’s fan’s guerilla-postering of these movie posters throughout the city.
Rose/Pacific’s specialties include key art and theatrical design, branding, product development and packaging, as well as website design. They provide the highest quality, cohesive design for companies, brands, artists, musicians, filmmakers and more. The “Vigilante Vigilante: The Battle for Expression” posters won 2nd place in the Altpick Awards’ Design Series category.