Art Fears Business Fears Art

Blog post by Scott Hull

Many times I find it hard to put into words what, exactly, it is I do. One of my favorite thinkers Seth Godin truly understands creativity and business. He recently shared these thoughts on the relationship between the artist and the businessperson. Seth certainly put into words what I could not. THIS  is why I do what I do.

The artist says, “that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small.”

The businessperson says, “art is frightening, unpredictable and won’t pay.”

Because the artist fears business, she hesitates to think as big as she could, to imagine the impact she might be able to make, to envision the leverage that’s available to her.

And because the businessperson fears art, she holds back, looks for a map, follows the existing path and works hard to fit in, never understanding just how vivid her new ideas might be and how powerful her art could make her.

There’s often a route, a way to combine the original, human and connected work you want to do with a market-based solution that will enable it to scale. Once you see it, it’s easier to call your bluff and make what you’re capable of.

What are your thoughts…

Go to Scott Hull, ‘The Visual Ambassador’ to read more interesting insights.

About altpick connects

Established in 1991, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. o meet the demands of an ever-changing industry, altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, Altpick remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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