Author Archives: The Pick

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About The Pick

Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, Altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 34th anniversary in 2026, Altpick.com remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.

Bob Packert’s Unexpected Twists

Bob Packert’s passion for photography began while achieving a BA in Fine Art and Graphic Design.  As a fashion and lifestyle photographer and director, his creativity takes the concept through to a contemporary style that solidifies any story line. Working … Continue reading

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SMAY Design:: Weird Mojo

Designer, artist and founder of SMAY Design, Phil Yarnall, knew from the first time he listened to the Clash’s London Calling that he wanted to design album covers.  Twenty or so years later his designs range from The Velvet Underground … Continue reading

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Zave Smith Captures the inTangibles

“Sometimes I feel that I do my best work when I don’t give a damn.” The reason, perhaps, why he gets assignments with these types of direction “Come down to Mardi Gras for a week and see what happens.” Exuberant … Continue reading

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The Incredible Power in a Moment

Edward Gajdel is considered by many to be Canada’s preeminent portrait photographer.  His portfolio spans 35 years and includes icons in the worlds of politics, business and entertainment.  His work has been published in scores of prestigious photography journals and … Continue reading

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The 20th Anniversary Edition :: The Alternative Pick Deck

Celebrating it’s 20th Anniversary, The Alternative Pick proudly presents the 4th edition of the Altpick Deck.  Created specifically for the Creative Buyer, this promotional marketing tool is a favorite for locating the finest commercial illustrators, photographers, and designers in our … Continue reading

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Honest, Raw Punk Rock Images for Baltimore City Paper

by Daniel Fishel When I left high school, all I drew was punk rockers. It’s funny that seven years later, I would get asked to draw one for Joe over at Baltimore City Paper. Joe was kind enough to let … Continue reading

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Landry Major Shoots the I Ride I Recycle Ad Campaign

Landry Major shot legendary skateboarder Mike Vallely for the “I Ride I Recycle Ad Campaign, An Art of Board Movement”.  The national grassroots skate deck recycling movement main mission is to protect the environment by keeping broken skateboard decks and … Continue reading

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ICON7 :: A Personal Recap

ICON7 in Providence, Rhode Island started out with a blast!  RISD’s New Orlean’s style band came out  with some great sounds to kick off the conference. I met up with my good friend Julie Lieberman from SCAD and Marshall Arisman … Continue reading

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Lennette Newell : : Animal Purrfection

Back in 2006 Altpick.com interviewed photographer and animal lover, Lennette Newell, about how she grew up surrounded by animals and how she got her start in photography, including some of her early challenges. Six years later it’s time to learn … Continue reading

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Hill Holliday’s Rebranding ‘Sweat the Small Stuff and Big Stuff Happens’

Agencies are brands, too. Really. So Hill Holliday took a good hard look at the people, the hallways, the coffee mugs and business cards. Basically every touch point of our brand. And they gave them a makeover. More like an extreme makeover. With … Continue reading

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