Hill Holliday’s Rebranding ‘Sweat the Small Stuff and Big Stuff Happens’

Posted on June 11, 2012 by altpick connects
  • Agencies are brands, too.
    Really.
  • So Hill Holliday took a good hard look at the people, the hallways, the coffee mugs and business cards. Basically every touch point of our brand.

    And they gave them a makeover. More like an extreme makeover. With a new look, tone and personality that’s confident. Contemporary. And even some things that don’t begin with the letter “c.”

  • Wherever Hill Holliday’s employees go — to the mailroom, the coffeemaker, even the bar around the corner, it’s a branding opportunity. So they created a whole bunch of things – from stationery and thumb drives to notebooks and Chuck Taylors – that our employees would not only covet, but share and show off.
  • And that’s just what happened.
  • Check more from Hill Holliday on their website.

About altpick connects

Established in 1991, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. o meet the demands of an ever-changing industry, altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, Altpick remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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