The Power to Unify, Trust and Inspire :: The One Fund | Boston 2013

hd_71cdb6350cb4626caa9cb2804aebb52fby James Adame

On Monday, April 15th 2013 a group of terrorist detonated 2 bombs at the Boston Marathon. Moments after explosion, heroes emerged from the smoke and human suffering, helping the fallen and taking care of the wounded.

Early on Tuesday, April 16th I was called into the office of Hill Holliday CEO Mike Sheehan. He tasked me with creating a brand logo that Boston Mayor Thomas Menino and Governor Deval Patrick could use to represent a fund for the Boston Marathon victims.

Mike said, “I need a logo… you have 15 minutes” little did I know it would prove to be the most important logo I’ve created in my 20+ year career.

Immediately I ran back to my office to generate a plan for the logo searching for fonts and colors. I anticipated that it would need to work across all forms of media and I knew I wanted it to be poetic and beautiful.

After the logo was completed it was quickly moved to media outlets all over Boston and the world, uniting people to one cause with a simple visual that said everything –

This a testiment to the power of brand; to unify, gain trust and inspire.




    To see more amazing projects from Hill Holliday’s Art Director, James Adame, go to his Altpick page and Hill Holliday’s website.

    We all stand as one with Boston during this difficult time.  Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino have announced the formation of The One Fund Boston, Inc. to help the people most affected by the tragic events that occurred in Boston on April 15, 2013.

    Let’s Unify, Trust and Inspire with our sister city, Boston in the recovery efforts,  and donate to the cause.  Click here to make your donation and to find out more information regarding ‘The One Fund | Boston 2013’.

About altpick connects

Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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