The “Ping” campaign for the Putting Lab Design (PLD) program, is a custom putter experience created to give golfers unprecedented access to precision-milled putters and tour-level fitting experiences. Photographer Mark Peterman documents the details of the handcrafted putter and on the concept, design process, and the craftsmen behind the beauty of the finished product.
Peterman explains, “This was a unique experience and I was really excited to collaborate on what I see as a craftsman story on the process of creating a beautiful object through research, design, and refinement. We really focused on the concept and design process including creating the prototype in the lab to showcase the beauty of the finished product”.
Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business.
The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work.
The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists.
In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine.
To meet the demands of an ever-changing industry, Altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers.
As we mark our 30th anniversary in 2021, Altpick.com remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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