The “Ping” campaign for the Putting Lab Design (PLD) program, is a custom putter experience created to give golfers unprecedented access to precision-milled putters and tour-level fitting experiences. Photographer Mark Peterman documents the details of the handcrafted putter and on the concept, design process, and the craftsmen behind the beauty of the finished product.
Peterman collaborated closely with Creative Director Chris Adams to outline the style, look and feel of this project.
Peterman explains, “This was a unique experience and I was really excited to collaborate on what I see as a craftsman story on the process of creating a beautiful object through research, design, and refinement. We really focused on the concept and design process including creating the prototype in the lab to showcase the beauty of the finished product”.