John Lacko x Recording Artist Andy Grammer

©John Lacko

©John Lacko

When platinum-selling recording artist Andy Grammer set out on his Back Home Summer Tour, he reached out to Miami artist John Lacko to create the graphics for promotional tees, hats and totes that are such an important part of funding any musical road trip. His management team admired the work Lacko recently completed for Diplo’s Major Lazer project and wanted to capture some of that same energy for Grammer’s promotional gear.

©John Lacko

©John Lacko

The design elements had to feel like home and homecoming, part of the theme of Grammer’s first single, “Back Home” [ http://tinyurl.com/nsbjo6r ] with sentimental lyrics about friendship, minivans, and the enduring nature of returning to where he started. The first video for the song includes sunny shots of friends and bandmates traveling together, playing cards and singing songs on the way to the next gig. Once Grammer reaches the stage, the audience sings and dances under clouds of colorful smoke. As the song hits its final chorus, Grammer stage dives out into the crowd.

©John Lacko

©John Lacko

Lacko set the project in motion with a goofy band bus that’s kitted out with giant speakers, filled with miles of tangled wires and Grammer’s dog at the wheel. The van has cheap sunglasses across the headlights and a wide grin spreads along the grill. To give the sloppy jalopy added appeal, clouds of smoke belch from the twin tailpipes that billow into happy clouds of music. The van bounces across the highway making a joyful noise wherever it goes.

©John Lacko

©John Lacko

See more of Lacko’s work at http://altpick.com/lacko

About altpick connects

Established in 1991, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, Altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, Altpick.com remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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