by Zave Smith
I have often said that commercial art is about the answers while fine art is about the questions. Personally, I find questions much more interesting than answers. I have attempted in my commercial work to walk that fine line between questions and the answers. For this reason, some of my favorite images sit right on the border between fine and commercial art and therefore they are often intimate and personal with a sense of mystery. They are the first line of potential short story.
Red Dress, was photographed at a state park near my home. I have often been attracted to this line of trees but it took me a while to figure out what to do with them. Holly, the model here, is somebody who brings a lot of energy and creativity to our shoots. When I first made this image, I did so with her wearing a black gown, while it worked, it did feel a bit lost. With this red dress we achived what I was looking for.
This was my first attempt at fantasy images. Not bad for a beginner.
Kelly again. She had to drag me kicking and screaming into a resale shop. I am glad she did.
Last year my agents where complaining that I did not photograph enough men. So, this is what I did in response to their request.
This was shot for Capital One. Sometimes there is nothing better than the simple sense of joy.
Commercial, portrait, editorial, corporate and lifestyle photography and video. Stories: short and tall. Ideas, thoughts, and inspiration from an advertising photographer to you.