Puschmann Creates Unique Series From Road Trip

Photographer Simon Puschmann’s new personal series, “CALIFORN-IR”, will have you feeling like you’re in a parallel reality — close to our own world, yet vastly different. The reason? His use of a modified Sony A7R3, shooting in infrared (at 550nm) on a recent road-and-train trip by the West Coast. Simon says: “The pictures were taken on a road trip from LA to San Diego and back by train. Then from LA to Yosemite Park. From there to SF and Santa Rosa (north of SF), then slowly down Highway 1 back to LA.”

©Simon Puschmann

The gorgeous views of familiar scenery paired with completely different light- and color scheme than what we’re used to seeing make for some very unique imagery, and we almost can’t take our eyes off of them! Lucky for us, Simon is planning to collect these photos into a new book, an online gallery, minted NFTs, and an upcoming article in German photo magazine ProfiFoto. But more on that later!

©Simon Puschmann

Simon Puschmann is an award-winning commercial photographer and director who defies all categories. For 30 years, he has been creating his own brand of dramatic, unexpected imagery for prestigious clientele like:

Adidas | Audi | Bentley | BMW | BMW Williams F1 | BMW Sauber F1 Racing | BMW Oracle Racing | Citroen | Corvette | Deutsche Bahn | Doc Martens | FC St Pauli Hamburg | Ford | Gatorade | General Motors | Deutsche Telekom | Hamburg Film Council | HSV | Hyundai Motors Europe | Kia Motors Europe and USA | Lamborghini | Lego | Leica | Lexus | Loewe | Lufthansa | McLaren | Mercedes Benz | Mercedes Maybach | MINI | Mobil One | Opel | Porsche | Porsche Design | SPD | Toyota | VW | Volvo and others

“I can no longer ignore the ecocide that is taking place all around me. Therefore I pledge to donate 1% of my fee for each project to protect the environment. This money will be used for reforestation projects worldwide through my friends at: plant-my-tree.de

To see more of Simon’s photography, please visit his website and page on Altpick.com.

About altpick connects

Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, Altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, Altpick.com remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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