Richard Borge’s SVA “Art Is!” Subway Poster Project

©Richard Borge

Illustrator Richard Borge’s interview with @NewYorkNico from Heller Films, Borge discusses his “Art Is!” poster for SVA, how it’s important to keep your career fun and most importantly to follow your dreams.

©Richard Borge

Borge’s collaborated with Gail Anderson on the ”ART IS!” SVA subway poster, which explores how art is about play, imagination, and passion.

With the School of Visual Arts “ART IS!” series, the artist is asked to interpret what “art is!” means to them. The parameters were very open, and they had responded well to Richard’s style in which he makes toys. Gail Anderson (creative director) just wanted him to do his thing and was very supportive of everything Richard brought in. “To me, art can include play and exploration, which was the basis for the series.” Richard continues to say, “We created one large poster for the NYC Subway and a series of 3 animations for the LinkNYC animated kiosks on the street level around NYC. I’m honored to be on the list of artists who have created these posters over the years”.

©Richard Borge

©Richard Borge

©Richard Borge

©Richard Borge

To see more of Richard Borge’s work, please visit his website and his page on


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Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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