It certainly is a “brave new world” – to paraphrase ad agency, Flying Object – when photography is no longer just a still image made for print, but a moment that can be experienced interactively by the viewer. Renowned commercial photographer, Jim Fiscus, who has created work for entertainment brands such as HBO, CBS and Channel 4, recently got an opportunity to take his photographic skills to the next level; in a collaboration with ad agency Flying Object, celebrating 17 of the U.K.’s most compelling YouTube personalities, Jim got to create a 360-degree photosphere shot which puts the viewer among its 17 subjects, right in the middle of the National Portrait Gallery in London. The portrait can be viewed online (below, through Google Maps) or, if in possession of the “Street View” app, through VR, a.k.a. Virtual Reality. Flying Object’s own explanation of their choice of medium is as follows:
“Interactive, unprintable, native to the web and optimized for mobile through gyrometer integration; 17 creators explorable individually, in a setup that puts the audience right in the middle of things. Oh, brave new world.”
More information about the shoot can be found in the links below. Still were taken by both Jim Fiscus and Luca Sage.