Brian Cummings Makes it Anywhere with Adobe

©Brian Cummings

©Brian Cummings

by Brian Cummings

Like most creatives working commercially, I do not always have the opportunity to see final product of the projects I’ve worked on. With an ever evolving world of media platforms, it’s easy to miss the final campaign. Well, imagine my surprise when I launched Adobe’s CC14 programs (Illustrator & Indesign) to see the fruits of our labor staring back at me.

The fine folks at Adobe have been busy bridging the gaps between the physical and digital art world. With their new mobile apps, designers and artists are able to work from their smart phone or tablet and have it link directly to their digital library via Adobe Creative Cloud.

©Brian Cummings

©Brian Cummings

As part of their Make It campaign, Adobe has recruited some of the industry’s design and art elite to showcase how the mobile apps streamline their creative process. With each new app release, Adobe is releasing a tutorial video featuring designers/artists like Timothy Goodman, Nicole Jacek and Alejandro Chaveta demonstrating the key app functions. Each video shows the artists working from idea to final printed piece.

©Brian Cummings

©Brian Cummings

I joined the project in NYC (Timothy Goodman), LA (Nicole Jacek – http://njla.us) and San Francisco (Alejandro Chaveta) working with Adobe’s video team. My assignment was to create a portrait campaign that complements the final videos.♦

©Brian Cummings

©Brian Cummings

Photographer: Brian Cummings                                                                                                    Client: Adobe                                                                                                                                    ECD : AJ Joseph                                                                                                                                    CD: Brian Yap

To see more of Brian Cummings’ work, please go to his website and Altpick page.

About altpick connects

Established in 1991, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. o meet the demands of an ever-changing industry, altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, Altpick remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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