It´s the all new Kia Soul brochure photoshoot. The Fairplex grounds, Bldg #9 location in Pomona, California was chosen specifically for the quarry tile floors and the 400 watt metal halide downlights. Simon Puschmann wanted the shoot to have a some grit, texture and lots of character. Just like the Kia, Simon let serendipity to come into play, highlighting the fun, super cool technology and little surprises of the car. It’s incredible Simon didn’t use any CGI. He picked a genius set builder Rick Elden and his sons to build all the sets and create the awesome light installations.
CREDITS:
Client: KIA Motors USA
Agency: David & Goliath
Creative Director: Andrea Schindler
Production Company: Ink & Oranges Inc
Producer on set: Michael McClellan
Production Assistant: Will Sexton
Photo Assistants: Paul Abel and Leon Puschmann
Grip: Ole Kagelmacher
Set Design: Rick Elden
Rig: Move n Shoot
Post Production: Mainworks
Location: Fairplex Bldg. #9, Los Angeles
To see more of Simon Puschmann’s photography, go to his website and Altpick page.
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