Simon Puschmann’s KIA Soul PhotoShoot

14KSOL-001-A_V3It´s the all new Kia Soul brochure photoshoot.  The Fairplex grounds, Bldg #9 location in Pomona, California  was chosen specifically for the quarry tile floors and the 400 watt metal halide downlights.   Simon Puschmann wanted the shoot to have a some grit, texture and lots of character.  Just like the Kia, Simon let serendipity to come into play, highlighting the fun, super cool technology and little  surprises of the car.  It’s incredible Simon didn’t use any CGI.  He picked a genius set builder Rick Elden and his sons to build all the sets and create the awesome light installations.

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Client: KIA Motors USA

 Agency: David & Goliath

Creative Director: Andrea Schindler

Production Company: Ink & Oranges Inc

Producer on set: Michael McClellan

Production Assistant: Will Sexton

Photo Assistants: Paul Abel and Leon Puschmann

Grip: Ole Kagelmacher

Set Design: Rick Elden

Rig: Move n Shoot

Post Production: Mainworks

Location: Fairplex Bldg. #9, Los Angeles

To see more of Simon Puschmann’s photography, go to his website and Altpick page.


About altpick connects

Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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