It´s the all new Kia Soul brochure photoshoot. The Fairplex grounds, Bldg #9 location in Pomona, California was chosen specifically for the quarry tile floors and the 400 watt metal halide downlights. Simon Puschmann wanted the shoot to have a some grit, texture and lots of character. Just like the Kia, Simon let serendipity to come into play, highlighting the fun, super cool technology and little surprises of the car. It’s incredible Simon didn’t use any CGI. He picked a genius set builder Rick Elden and his sons to build all the sets and create the awesome light installations.
CREDITS:
Client: KIA Motors USA
Agency: David & Goliath
Creative Director: Andrea Schindler
Production Company: Ink & Oranges Inc
Producer on set: Michael McClellan
Production Assistant: Will Sexton
Photo Assistants: Paul Abel and Leon Puschmann
Grip: Ole Kagelmacher
Set Design: Rick Elden
Rig: Move n Shoot
Post Production: Mainworks
Location: Fairplex Bldg. #9, Los Angeles
To see more of Simon Puschmann’s photography, go to his website and Altpick page.
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Established in 1991, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine.
o meet the demands of an ever-changing industry, altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers.
As we mark our 30th anniversary in 2021, Altpick remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
It´s the all new Kia Soul brochure photoshoot. The Fairplex grounds, Bldg #9 location in Pomona, California was chosen specifically for the quarry tile floors and the 400 watt metal halide downlights. Simon Puschmann wanted the shoot to have a some grit, texture and lots of character. Just like the Kia, Simon let serendipity to come into play, highlighting the fun, super cool technology and little surprises of the car. It’s incredible Simon didn’t use any CGI. He picked a genius set builder Rick Elden and his sons to build all the sets and create the awesome light installations.
CREDITS:
