Alex Nabaum :: 100 Years of Poetry

by Alex Nabaum

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To celebrate their 100 year anniversary Poetry magazine decided to commission different artists to do a version of their Pegasus covers from earlier years, for every month of 2012. Art direction and design by Alex Knowlton.

newoldcovers-1 Here are some old covers with some very beautiful and charming drawings. The call for me came in March so I got to see the three covers already done by Cathy Bleck and Felix Sockwell.  And I was told there would be upcoming covers by Milton Glaser and Yuko Shimizu…. so no pressure ; )

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I knew I wouldn’t be able to add anything comparable in charm, beauty or design among that group of artists. So I decided I might have hope adding some variety in a conceptual approach.

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First I focused on the concept of poetry sometimes being mysterious like a riddle.

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Second I tried to simplify the pegasus conceptually rather than visually.  I sent both in, just in case the reduced one was too different.

The editors liked the reduced frontal head and wings, but really felt like it couldn’t have any gradations, which was too different in execution than the other months.

So I quickly rolled out a more graphic one in under an hour.

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I say rolled because both of these pieces actually started out the same way, as an embossed line drawing on heavy paper board. It just depends on how thick, thin, wet or dry I apply the paint to my brayers and then how much pressure and speed I use when I roll them over the embossed line drawing. It’s simple enough but almost impossible to really control and it involves alot of frisket and swearing due to complete wash outs and having to emboss a whole new board or trying to fix it in photoshop…

BUT the best part was being able to see what everyone else did. So fun and educational for me to see how artists approach the same problem but it comes out so different!

And that’s why I waited until now to post this, so I could show the variety of the total year. A real selling point to commissioned illustration. My favorite was Melinda Beck’s and design wise Yuko’s and Cathy’s.

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Cathy BleckFelix SockwellMichael Bierut and Milton Glaser.

Screen shot 2013-01-15 at 9.00.10 AMMarian BantjesYuko ShimizuMelinda Beck and Oded Ezer.

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Bernard Williams and Art Chantry.

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And finally the printed product.

Thank you Alex for submitting a ‘behind the scenes’ blog post to Altpick Connects.  To see more of Alex’s work go to his website or Altpick page.

About altpick connects

Established in 1992, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. To meet the demands of an ever-changing industry, was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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