Judith Mayer’s Typedelic Posters

Judith Mayer was chosen as an artist for the newest series of typographic posters for Avondale Type Company, based in Chicago. The ATC Artist Series III is an illustrated exploration of the alphabet, highlighting illustrators and designers from around the world. Now in its 3rd year, the artist series boasts over 50 of the worlds leading illustrators from over 15 countries.

The premise is simple, an artist takes two letters, one symbol and the ATC logo and interprets it, using one ATC typeface, in any way they see fit. Outside of these guidelines, the interpretation is entirely up to the artist.
Mayer chose the typeface ATC Harris, a monospaced sans serif, because she was charmed by the two-storey lowercase g and the ampersand. The monospacing means the normally narrow characters, like the lowercase t, are wide in order to fill the space.

Mayer’s design started with creating a feeling of a three-dimensional space, but then she explored how highlight and shadow can inform (or confuse) the viewer about space. “I replaced light where dark might be in some areas. Flatness and depth are competing with each other. Inspired by psychedelic posters, I used a lot of colors with similar intensity next to each other. After I completed the designs I realized they reminded me a little bit of pinball machines!” said Mayer.

Visit Judith Mayer’s Altpick page to see more of her work, click here.

About altpick connects

Established in 1991, The Alternative Pick commenced with a clear mission, providing creative buyers with a vehicle to source the best brightest and most exciting illustrators, photographers, graphic designers and animators in the business. The Alternative Pick sourcebook (1992-2005) became the outlet for cutting-edge commercial talent, offering a unique platform for artists to showcase their work. The Alternative Pick Deck (2009-2012) offered a fun and engaging format for locating leading commercial artists. In addition, The Altpick Awards (2003-2011) introduced yet another way to provide a platform for talents to shine. o meet the demands of an ever-changing industry, altpick.com was launched in 1996 and presently provides a vehicle for talent to utilize the web to connect more effectively with buyers. As we mark our 30th anniversary in 2021, Altpick remains a premier source for creative professionals and we plan to continue to push the envelope providing the best vehicle for buyers to connect with creative talent.
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